Swell

Create flexible ecommerce stores for both physical and digital products—without any coding

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When you decided to build an online store, you probably didn’t imagine having to stitch together a bundle of apps. ("It’s like knitting, except you get a headache instead of a sweater".)

Building a solution from scratch can’t be the only way to create an ecommerce store with a solid customer experience.

Meet the most flexible, future-proof backend ecommerce platform for online stores with built-in support for subscriptions, pre-orders, and payment plans.

Introducing Swell.

TL;DR

too long didn't read
Start selling quickly with prebuilt storefront themes and a dashboard with everything you need for online commerce
Alternative to: BigCommerce and Magento
Easily create subscriptions for both digital and physical products using a wealth of built-in features
Best for: Developers, agencies, and entrepreneurs that want to build seamless ecommerce experiences with full creative freedom

Overview

Swell is a futureproof, headless ecommerce platform that lets you quickly make storefronts to sell physical and digital products.

With Swell, you can drag and drop your way to a complete shop with pre-built themes that give you everything you need to start a successful ecommerce site.

The storefront editor within the dashboard works with most JavaScript frameworks, allowing you to customize your storefront—no coding necessary.

You can also use Swell with third-party storefronts, like Builder.io, Shogun, and Next.js Commerce.

Storefront template

Use pre-built storefront templates to get your store up and selling quickly—just add content and styling.

Swell gives you multiple options for subscriptions with flexible subscription-oriented ecommerce functionality.

Right out of the box, you'll be able to create subscriptions for both physical and digital products that customers can pause or resume whenever they want.

Offer trial periods, subscription discounts, and coupons while getting comprehensive subscription reporting to keep track of growth.

Subscription options

The native subscriptions provide a number of customizable options like pricing and frequency.

You can sell globally using multi-language and multi-currency support, which includes up to 100 languages and allows you to provide localization throughout your store.

Make the customer experience extra smooth by setting your default currency, enabling additional currencies, and providing conversion fallback logic for your store.

The multi-currency feature lets you offer automatic conversion rates, price rules per currency, and the ability for customers to change currency during checkout.

Localization options

Build your store from anywhere with multi-currency and multi-language support.

Swell provides the experience of a full-blown CMS on one dashboard—giving you total control over how you customize and access your data.

Add custom fields, collections, field interfaces, and field validation rules to capture the data you need. You can edit existing fields or create new ones with just a few clicks.

This feature is entirely flexible and can be specified anywhere, enabling you to implement business logic best suited for your store's needs.

Data customization

Place custom fields almost anywhere to capture unique data points.

You no longer have to Frankenstein your apps together just to get an ecommerce solution that costs you an arm and a leg. ("Get it? Because Frankenstein? Sorry, we’re done.")

Swell enables you to create sophisticated solutions faster, without having to think about infrastructure or maintenance.

Create the online store you've always wanted.

Get lifetime access to Swell today!

From the founders

Eric_Swell

Eric Ingram

Co-founder & CEO

September 24, 2021

👋 Hey again Sumo-lings!

We're thrilled by the response so far. We want to help you get the most out of Swell (now and in the future), and I'm excited to share more details including a bunch of example stores using Swell currently, roadmap highlights, and our new brand-new website (!!).

🌮 Here's how you can get up to speed quick:

- Use a headless theme to start. We've fixed the issues some people ran into last week and it's working great now. Thanks again for your patience. Also, we have several more themes coming soon!

- If your business could be a fit for Swell Enterprise ($1M+ annual revenue), our engineering team will help you migrate from another platform or even build a brand-new solution. Reach out ASAP.

- Check out our new website at https://www.swell.is/ (launched this week)

🌮 Check out a few example stores:

- Cycling apparel, [Velobicci](https://velobici.cc/)

- Skincare subscription line, [Apnée](https://apnee-paris.com/)

- Supplements subscription, [Unity](https://unityperformancelab.com/)

- Travel packages and digital subscription, [PriorWorld](https://priorworld.com/)

- iOT connected coffee machine, mobile app and coffee marketplace, [Spinn Coffee](https://www.spinn.com/)

🌮 Roadmap preview (now through 2022):

- Our next official theme: *Horizon*, will make it easy to launch a subscription membership site including a built-in quiz and more flexible design options.

- Many improvements to subscriptions. We have several new features in the pipeline for October, such as the ability to manage multiple billing and fulfillment schedules, multiple types of purchase options on a single product, and support for more payment options.

- Integrated content management. Beyond custom fields, we're making it easier to manage collections of custom content like blogs, vendor lists, and anything else you can imagine.

- App/Theme Store! A marketplace for partners and developers to create deeply integrated apps to add to your Swell backend, and a diverse set of themes to make it easier to start and grow many more kinds of business models.

- Multiple stores and markets! While you can already connect several accounts to a single login, this feature takes it to the next level. It includes the ability to share configurable products sets, settings (great for international markets), and even schedule data syncs between stores. **NOTE: see our next post with FAQs and how you can convert AppSumo codes into multi-store add-ons in the future**

- Test and custom environments. We're going to introduce a way to switch between a "Live" and "Test" version of each store and, building on the Multi-store feature mentioned above, including an ability to migrate and sync data between stores.

- V2 dashboard design. We want you to love using Swell every day, and we're planning a design revamp that we think will blow you away.

Thanks again, and let us know what you think by posting a review - we appreciate your support!

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